Custom Search

Tuesday, August 27, 2013

The End of Cell C??? Here's what I think...

The analyst from Vestact Limited couldn't be more  wrong on this one!

This article is proof enough and the words I find most revealing and self explanatory;

Speaking on CNBC, Theron said that Cell C is messing up the mobile market in South Africa for everyone, including themselves, with their aggressive pricing strategy.

First of all, most investors are probably angry because Cell C brought about the mobile revolution to the fat cats' dismay. Other regulatory bodies did mention that South Africans are paying too much when it comes to mobile networks. And investors were having a jol! Now they are getting angry because the consumers are getting a great deal for their buck... and it is costing a huge drop in profits!

Despite the aggressiveness of the Cell C marketing strategies and promotions Vodacom responded and MTN remained  unchanged and they just wouldn't budge and even removed BIS (Black Berry Internet service - temporarily)! The real change started when customers migrated (Cell C eating MTN's cake article).

Network giants should be fighting to keep their clients shouldn't they? o_O ! I just wont allow myself to be robbed like this. Not rallying for Cell C though, I'm just looking out for a better deal that's all!

No comments:

Post a Comment